Not My Circus

After 146 years, the Ringling Bros. Barnum & Bailey Circus is ending the greatest show on Earth.  Last week’s announcements cited many reasons for the closure, but it seemed many circled back to issues with activist groups.  These groups had been holding ongoing protests at performances around the country and were successful in ending certain popular acts.   While there are very distinct differences between a circus and a family farm; it’s a reminder of the influence activists can have on what many consider an American institution.  

Activists are becoming smarter when choosing their battles by taking small steps to much bigger and much more detrimental goals for agriculture.  Instead of attacking family farms producing hogs in Iowa, activist chose to start a legislative movement in states where hog production is less known.  There are several examples like the fight to eliminate gestation stalls, activists targeted 10 states like Maine, Rhode Island, and Massachusetts.  Hog production in these states is much less important than Midwest states, and most voters have no connection to local hog farmers in their communities.  

Then look at the ballot initiative in California to ban poultry cages.  That law rippled across the country because it applied to all eggs sold in California.  The voters in one state, mostly unfamiliar with the care and husbandry of chickens, changed the way egg producers do business across the country.  The activists agenda was able to creep across the country unchecked then by a majority of voters or lawmakers.

It’s important that farmers stay in tune to what is going on in the state and federal legislatures this time of year.  While agriculture groups have their own policy proposals to make food production better and safer for our consumers, we can’t lose sight of activists’ proposals.  Their wish lists are long and come on many fronts.  Many proposals do not attack their goals directly, but lay the ground work to erode the ability of hard working farmers to raise livestock to feed the world. 

I know many people dislike the idea of being politically active; it’s a circus they don’t want to be involved in.  On this inauguration day, I encourage all farmers and agriculture supporters to be engaged in the political process, and be ready during the legislative sessions to speak up and defend our farms from harmful legislation and administrative rules.

Food and Farmers Share #FAKENEWS Battle

Last week Hunt’s made the announcement that there products are made with GMO free tomatoes.  I have no problem with food choices, but this is a false choice announcement.  There are no GMO tomatoes.  Hunts, Heinz, Del Monte, or even Trader Joe’s are all the same when it comes to this choice.  Farmers, scientists, and dietitians all cried fouled to this marketing tactic and Forbes magazine wrote a good article debunking the announcement and highlighting the truth. This is just the latest example of twisting facts or exaggerating claims to market to consumers.

I equate this practice to fake news.  Fake news has become a hot button issue after the election with both sides creating headlines from non-credible sources in hopes of swaying voters.  Fake news has become a lightening rod subject for journalists as I found out.  To share my disdain for the inaccurate information, I threw the #FAKENEWs on the Forbes story an ag journalist had retweeted.  I quickly got a reply from the journalist who rightly pointed out the Forbes story was accurate and he did not want that hashtag on Twitter next to his name.  I corrected that error with a new Tweet with the hashtag more accurately placed against the Hunt’s announcement.  This quick exchange reinforced the power of the phrase “fake news” to me.

Journalists will point out that Hunt’s announcement, blogger posts, or internet memes are not really news, but that’s the traditional interpretation.  Most millennials are relying on the internet for news, with social media being their number one source according to a Media Insight survey.   Any media or author that provides misinformation or bias reporting deserves scrutiny as fake news.
 

Ag has battled fake news for years.  GMO’s, hormones, corn syrup, animal welfare, clean water, and ethanol are just a few of the many favorite subjects of misinformation.  Reporters, bloggers, and internet users share information every day, often without fact checking any of the accuracy.  Most of the time the false or misleading information makes sensational headlines or great clicks bait. Many of us who care about agriculture and food facts respond or re-share the misinformation with our own experiences and facts to highlight the real story. 

In 2017, I resolve to go a step further and hashtag this misinformation #fakenews.  It’s clear to me that credible writers do not want the label on their work, and the phrase's popularity gains more attention to the issues than simply replying with the accurate information.  Why not use #fakenews to help uncover the truth and identify the false information about food and farming?  This may just draw attention to our battle.  

Thanks Chipotle

I am really sincere when I say Thank You to the Chipotle Mexican Grill restaurant chain.  They accomplished more in the last few months by demonstrating that their products are not superior, safer or healthier than farmers did in two years of blogs and interviews.  As a proud, conscientious farmer, I also want to say thanks to Chipotle for demonstrating to American consumers that their marketing claims and attacks on traditional farm practices are wrong.  Chipotle branded itself using all the buzzwords to bring in health minded consumers.  They were throwing “organic”, “natural”, “GMO Free”, “Antibiotic Free”, “Locally Grown”, and about any other catch phrase around  to differentiate itself from every other fast-food franchise.

Chipotle took it one step further by attacking the modern, science based practices we use to raise our beef and pork in a series of internet videos.  They attacked the use of climate controlled hog and cattle barns like my family uses to improve animal health and protect livestock from extreme weather.   The use of antibiotics even those veterinarians prescribe to treat illnesses were demonized, and they attacked the use of FDA approved growth supplements to improve meat quality.  The premise of the stories was that the modern, research based, farming practices made food less safe, not as nutritious, and maybe harmful.  It’s been impossible to find objective, science or health research to back up those claims.

Then Chipotle stumbled with a series of food borne illness outbreaks, something that shouldn’t happen based on the chains claims.  It started with one store, then a few more in the same area.  Two outbreaks involved norovirus, three more were caused by E. coli and the other was caused by Salmonella, according to the Centers for Disease Control and Prevention.  Then it spread to 500 people in ten states.  The story created to market the franchise as healthier and safer was unraveled.  The Attorney General in California with the FDA has subpoenaed the records regarding the outbreak in Simi Valley, California. Further calling the chains conduct into question. 

Politics, people, or food the popular marketing strategy is to divide and conquer rather than the actual merits. In this case, a restaurant chain could have had millions of farmers and food producers rallying around them instead of sitting on the sideline, maybe even enjoying watching them fall.  We know that food borne illnesses from restaurants or our homes happen, typically from mishandling food during preparation.  This doesn’t make organic or natural any more or less safe than it was before, but it shows the common truth regarding all our food.    Fresh, locally grown, organic or conventional food must follow the FDA guidelines for safe handling and preparation, and we know from the stats and facts that the US food supply is the safest in the world.  However, they chose to create a divide a go it alone. Thanks for the lesson.  Animal and human health as well as food safety are common bonds the should unite all food raisers and marketers.

I believe in food choices.  I think consumers should have the opportunity to buy the food they wish.  I think that farmers have the right to grow the crops they choose and specialty foods sold for premium, niche markets may get a higher price for their efforts.  But restaurants like Chipotle should not use baseless attacks as a marketing campaign to gain acceptance.  There are plenty of consumers to create a market for all food options; they should be able to choose by facts not crafted stories. 

If you’re looking for “Food with Integrity” as Chipotle claims, I’d trust the 2 million or so American family farmers who have been skeptical if not critical all along and eat somewhere else.

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It's Bigger than Stanford's band, America Needs Farmers

The Stanford marching band continued their tradition of taunting opponents for the third straight Rose Bowl.  I’m proud of the Hawkeye fans that found this to be a classless depiction of the backbone of our state.  There have been several stories, tweets, posts, and blogs calling out the band for the performance.  I have become less concerned about the childish mocking and more concerned on the underlying perception there is about the lack of sophistication of farmers. 

With all the available social media where we can see which sandwich a Hollywood star ate for lunch the  “smart” students at Stanford have no clue what goes on in American agriculture or even their state.   For instance, California is number one state in the nation when it comes to the value of agriculture products produced - bigger than Texas and yes, it’s bigger than Iowa.   That Holstein cow that was depicted in the band’s performance is better suited in California than Iowa or even Wisconsin since California is the nation’s top producing dairy state.  The half time debacle is a good example of the divide between the 2% of food growers on farms and the 98% of consumers who eat it.

Retired Iowa coach Hayden Fry could have never imagined how the America Needs Farmers “ANF” campaign he started in 1985 would have new meaning thirty years later.  Now the challenge is not about saving individual farmers from financial distress, but educating the vast majority of people that farmers are conscientious food producers.   America Needs Farmers and we will continue to use our resources to feed, fuel and clothe the masses as we have for generations.   This isn’t Green Acres, Little House on the Prairie, or even SimFarm anymore. 

   

Farmers need Americans to know that we utilize some of the greatest technology available to anyone, that it’s science based, and that the new technology helps us use less land, nutrients, water, and chemicals to feed the world.  Iowa farmers are adopting the newest, best technologies to grow crops and livestock for safe, wholesome food while protecting the environment and water. 

It’s inspiring to see Iowans unite around its farmers and the significance of our role in feeding the world.  We need to remain united in our resolve for Iowa’s food production when others attempt to split and divide us.  The challenge to all Hawkeyes, Cyclones, Panthers, and Iowans – don’t let this feeling of being disrespected by some classless students in California fade away in your memory without action.   If you are involved in farming or agriculture take it as a challenge to share your story and explain what you do, why you do it, and how it benefits consumers.  If you are an Iowa agriculture consumer take a few minutes to discover how your food is produced and what farmers are doing with science and technology.  Don’t be fooled by soundbites and cute catch phrases, or taunts from critics.  Food production is complex and farmers are increasingly resourceful.  Farmers shouldn’t have to be lonely, America needs us and we need them.

P.S. - There’s a great agriculture literacy program for elementary students in Iowa called Ag In The Classroom, I think I will share it with Stanford. 

Farmers Are Thankful, Too

Thanksgiving.  The time each year when most American’s reflect on the blessings they have in their lives.  The people, health, activities, events, and things we have that make life good.  Often we hear or see tributes to the farmers who raise the food that we eat on Thanksgiving and all year long.

So what are farmers most thankful for?  There are many different things that farmers are thankful for each year, and I cannot say this is completely inclusive or that it speaks for all farmers, but I am very confident it resembles most other farmers. 

A safe growing season. 

Ample rain. 

Long, warm growing season. 

Our fertile, black soil. 

A bountiful harvest. 

Successful calving seasons or pig farrowings.

Healthy animals.

Beneficial, safe treatments for livestock when they are sick.

Working with family in our farming operation.

Raising our kids on a farm with plenty of open green space.

Living in our rural community.

And most importantly people around the world that trust us to feed their families.

Farmers are grateful for our land and what careful cultivation can create for our family, community, and others.  I think there are few better to handle the challenges of continuing to cultivate, preserve, and improve our natural resources than farmers.

Enjoy a Happy Thanksgiving with your family and friends with a big meal from our bountiful, safe, wholesome, and diverse food supply.